What You Need to Know When Using Social Media to Screen Candidates (Part II)


We think social media is a great recruiting tool, but unfortunately it doesn’t always work out in our favor.

On Tuesday, we began talking about one area where we seem to run into trouble the most with social media: screening candidates.

However, don’t worry because while there are setbacks to using social media as a screening method, there are also plenty of ways you can use social media and get the results you want.

We’ve already talked about why you should avoid looking for a candidate’s negative characteristics via social media. To finish off our series, here are the rest of our tips on how to use social media when screening candidates. Take a look below:

Screen one, screen all:

  • If you are going to go through the trouble of screening one candidate, then you need to make sure that you screen them all. Nothing is worse than having two candidates who end up being hired, or during the process talk about their interviews and find out that one was screened and the other was not. Not only does it make you look bad and possibly lose their trust, but it can also make the employee (or worse, a potential candidate) second-guess their value to the company and become jaded.
  • Plus, if you feel the need to screen one candidate over the other, then perhaps that is already an indication that you doubt the candidate is right for the job.
  • To ensure that something like this doesn’t happen we suggest screening them all. You should also consider having a set of guidelines on what to look for, making the whole process much easier and headache free.

When it doubt, don’t:

What do you think about screening candidates using social media? Do you do it? What are the benefits and what are the setbacks? Let us know your thoughts by connecting with us on Facebook or Twitter. We’d love to hear from you!

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What You Need to Know When Using Social Media to Screen Candidates (Part I)


If you take a look around our blog, it would be safe to assume that we are pretty big fans of using social media when it comes to recruiting, and just about everything else around the office.

However, one point that we would like to stress is that social media isn’t the end all be all of recruiting; in fact, in some cases using it can be to our disadvantage.

One area where this seems to ring true is in regards to screening candidates, which we outlined in our post on a study done by NC State University researchers. The study showed how misleading screening applicants can be when using social media platforms.

In case you missed it, here is a quick recap of their findings:

  • “People who posted references to drugs and alcohol were no less conscientious or no more conscientious than those who didn’t,” said Dr. Lisa Thompson, co-author of the study and professor of psychology at the university.
  • Will Stoughton, lead author and Ph.D student at the university, concluded that “companies are eliminating some conscientious job applicants based on erroneous assumptions regarding what social media behavior tells us about the applicants.”

Yes, using social media to screen candidates can be potentially misleading, but should we avoid using it at all? We don’t think so, which is why we thought we’d go through and give you a few tips on how to successfully use social media to screen candidates. Take a look below for our first tip:

Avoid the bad. Sure, it is important to look out for any big red flags that may indicate a candidate is wrong for the job, but as the research shows, it doesn’t always give us the results we want. If anything, going in with preconceived notions that the candidate has something wrong with them will just make it harder for you to make a fair call on hiring or not hiring the candidate. This is not only unfair to them, but a waste of company time and resources. So before you go ahead and start looking for photos of them partying or referencing something inappropriate, you might want to think twice.

On Thursday, we’ll finish up our post with a few more tips on how to successfully screen candidates. In the meantime, let us know your thoughts by connecting with us on Facebook or Twitter. We’d love to hear from you!

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Checking in on Our Favorite Social Media Platforms (Part II)


As we mentioned in our previous post, taking the time to keep our recruiting tools in good shape is one of the most important factors to having a successful recruiting program. And nowhere is that truer than with the most fickle of our recruiting tools: social media platforms.

On Tuesday, we gave you a brief rundown on some of the things happening with Facebook. Today, we are going to finish up with one more update on the social media giant, as well as the next big contender, Twitter. Take a look below:

Facebook nips mobile bug

For those who have an iOS product (iPhone & iPad), you have most likely experienced a crash or two while using the Facebook app. These crashes are often quite frustrating, especially when you are in the middle of something.

After much investigating, Facebook discovered that the large number of crashes were due to an issue with the coding (Check out Mashable’s post to read in full detail). Fortunately though, Facebook was able to fix the problem within a few hours, cutting the iOS app crash rate by about 50%.

As for what this means to companies who use the social media platform as a part of their recruiting arsenal/general work—it shows that Facebook is putting in the time and effort to expand and improve their mobile app. They are expanding their platform to wider audiences, as well as gaining a better following from their current users. In turn, there is the potential for your company to tap into a larger pool of users (i.e. potential candidates or clients), especially considering the amount of people who are now using their mobile phones to access the Internet.

Twitter now has Favorites in the Main Timeline

Much to the chagrin of “tweeters”, Twitter has now added favorites to users’ main timelines, (similar to retweets).

The new update has become somewhat controversial since the favorites do not necessarily pertain to anything the user actively does or retweets in their timeline. According to Mashable, the new update will either show tweets users they follow favorite, or tweets from accounts a user they follow follows.

Suffice to say, this may deter users from using the social media platform since it can potentially remove the aspect of Twitter that many enjoy –maintaining your own profiles and reaching your target audience. In particular, the new timeline feature could disrupt businesses that use Twitter to show how their brands personally engage in certain conversations.

Twitter has a new shopping service

On the bright side, Twitter has begun rolling out a new feature that will allow users to make purchases on the social media platform. Though it is unclear when it will become fully functional, or how companies will be able to go about using the new feature, this will potentially be a great feature for businesses that want to get in on the mobile-buying market but haven’t been able to do so in the past.

What do you think about these new updates? Do you love them or hate them? Let us know by connecting with us on Facebook or Twitter. We’d love to hear from you!

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Checking in on Our Favorite Social Media Platforms (Part I)


Every once in a while, we like to do a little check up on our favorite social media platforms.

As we’ve mentioned in the past, these platforms can be a wonderful addition to any company’s recruiting arsenal–but as with any tool in your recruiting arsenal, you need to always keep an eye on any changes that can happen.

In the past month, Facebook and Twitter have made a couple of changes that we think deserve attention. We are going to discuss the details of these updates, as well as what they could potentially mean for your use in recruiting efforts, and for your company overall. Take a look below:

 Facebook’s new messenger app

Social media giant, Facebook, may still reign supreme amongst social media users, but in the recent weeks, a controversy has definitely stirred the pot. Facebook is now requiring mobile users to download their stand-alone Facebook Messenger app in order to chat with their friends and family privately.

The news came with some pretty heavy backlash as some users believe the social media giant is invading their privacy due to a number of features (contacts, calendar, location, microphone, etc.) that the app is asking permission to access. Though Mashable and other news sites have dispelled some of the rumors, the controversy could prompt users to abandon the social media platform, especially in the mobile arena. And this would be something to make Facebook worry, for the mobile app arena has been a struggle for the social media giant since the beginning.

We aren’t really ones to speculate, but we do think it is important to at least consider the “what-ifs” –just as long as we take them with a grain a salt. Luckily, for those who are really opposed to downloading the new messenger app, some people have already found several ways to get around the changeover. (Check out Mashable’s post on how to avoid using the new messenger app, here.)

On Thursday, we will finish up our post by giving you one more Facebook update, as well as a few updates hitting Twitter and how “tweeters” are responding to them.

In the meantime, what do you think about the new Facebook Messenger app? Is it worth downloading or would you rather abandon the platform altogether? Let us know by connecting with us on Facebook or Twitter. We’d love to hear from you!

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Leaders: Why You Need to Be Tech Savvy (Part II)



On Tuesday, we started talking about the importance of being tech-savvy. As we mentioned, we are now well into the digital age. And with the accessibility of technology, most, if not all companies are looking towards the future and asking their employees to do the same.

This is especially true for the leaders. As major representatives of their company, leaders need to make sure they do all they can to become tech-savvy. So today we are going to talk about just that. Here are some of our tips on how to become a tech-savvy leader:

Keep up to date. First things first, you need to make sure you are in the loop. Whether it has to do with all the technology you already possess, or the new things you’re coveting, keeping in the loop on all of the new advancements and updates will help keep you on your toes as cool new products roll out.

Use your technology wisely. That being said, there is no need to overdo it on your tech prowess. As we’ve mentioned in the past with social media platforms, use what works best for you and your company. While it may seem cool that your desk is littered with the three latest tablets, two cell-phones, a laptop and desktop, it really just looks silly. And honestly, it will make you much more unorganized in the long run–something you definitely want to avoid.

Programs, programs, programs. Being tech-savvy extends far beyond cool gadgets and gizmos. In fact, some of the most innovative advancements are in the latest programming and online products. Try your best to keep up with things like these, especially social media platforms, because they can have a huge impact on your company. In our previous post, we mentioned that there is a majority of people who place a high value on being socially savvy in the digital world. One of the best ways to becoming socially savvy in the digital world is by knowing the ins and outs of social media platforms, as well as the mobile recruiting arena.

What are your thoughts on having tech savvy leaders? Is it a make or break? Or, is there something else you’d rather see in your leader? Let us know by connecting with us on Facebook or Twitter. We’d love to hear from you!

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Leaders: Why You Need to be Tech-Savvy (Part I)


Here at AIM, we are all about all things tech. In the business world today, technology is making a huge impact that extends far beyond those in the IT crowd.

With the greater accessibility we now have to technology, companies are now orienting themselves towards becoming more tech-savvy, and are pushing their employees in that direction too.

No one is more accountable for being tech-savvy than the leaders amongst the company, which is why over the next few posts, we are going to talk about just that. For today, we are going to outline a few reasons why leaders need to be tech-savvy. Take a look below:

It helps you become more social-savvy. Let’s face it: we are now well into the digital age. The technology we have gives us the accessibility to communicate much more easily than before. As leader, being tech-savvy can help orient towards becoming more social-savvy.

According to a recent study by Weber Shandwick, 80% of employees surveyed said they would “rather work for a social CEO”, while two thirds of customers said that “their perception of the CEO impacts their perception of the company.” Suffice to say, those are some pretty big numbers to consider when making the leap towards becoming a tech- and social-savvy leader.

It makes you look innovative. People usually want to work for a company that looks towards the future, and a leader who is keen on technology will most likely value innovation, as well. Having that kind of value is big for many employees and those looking to work for your company. Being tech-savvy can be a huge selling point for candidates who place high value on innovation and opportunity.

It also helps attract Millennials. There is no doubt that Millennials are the “techiest” of all generations. As such, the value they place on technology in the workplace is much higher than most. As leader, you are perhaps the one of the biggest representatives of your company.

The majority of people who are thinking about applying to your company will most likely look to you to judge how the values of your company stack up to their own. For Millennials, that involves how you work way around technology, and if you don’t deliver, then chances are that will reflect poorly on them, possibly leading them to look somewhere else.

Check back on Thursday when give you a few tips on how to become a tech-savvy leader. In the meantime, let us know your thoughts by connecting with us on Facebook or Twitter!

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Choosing the Right Connections for Your Network (Part II)


Networking requires more than just knowing an abundance of people. If you want to have a successful network that will do wonders for your career, you need to make sure you take the time to know the right people. Doing so will help ensure the best outcome possible, in terms of career progression and growth.

On Tuesday, we gave you the mentor, the expert, and the outsider. Today, we’ll talk about the other essential people you need to have in your network. Take a look below:

The colleague. Friends are always there to have your back, and no friend is more important than a colleague when you need help on the job, whether it has to do with a huge project, or covering for a family emergency. Having a colleague who will look out for you is essential. Colleagues can also be great advocates and references when you are looking to move up, so make sure you always have one on deck.

The client. The benefit of havingclients in your network extends a lot further than just buying your goods or services. Building a strong relationship with your clients can do wonders for your networking because they give you an insider perspective on what other customers may want, as well as a great resource for referrals to other customers/clients who may be in need of your services.

The thought-leader (innovator). Finally, find someone who is always looking for the next big thing. Whether they’re in your field or not, having someone in your network who values progression and is always trying to push the envelope is definitely a great asset. Not only will it help to broaden your perspective on big picture thinking, but it will also hopefully push you to think beyond your everyday tasks and innovate yourself.

What do you think about our list of connections? Are there any other kinds of people you think are absolutely necessary to have in your network? Let us know by connecting with us on Facebook or Twitter!

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Choosing the Right Connections for Your Network (Part I) 

ice field

Last week, we talked a bit about why networking matters for your career.

As we mentioned, networking is an essential part in most, if not all, of people’s careers.

In part two of the series, we briefly mentioned the importance of choosing a tight-knit group of people that you should keep in your network. Since doing so is so essential, we thought it would only make sense for us to go into further detail and give you an outline on the kinds of people you should consider keeping in your network.

For today, we’ll just give you a few. Take a look below:

The mentor. The mentor is perhaps one of the most essential people to have in your network. At one point or another, everyone needs some guidance when it comes to their career. Having a mentor who will always have your back is one of the best ways to help you grow into the successful person you want to be, so do your best to find a mentor and stick with them.

The authority/expert. Similar to the mentor, an authority or expert in the field is there to help you learn. The main difference, however, is that what you learn from them is specialized, whereas a mentor’s influence can extend beyond that. Having this kind of person around is great for helping you hone in on the necessary skills that will help you become an expert in the field yourself, which can definitely be a plus when someone ends up coming to you for the same kind of help.

The outsider. While it might seem strange to have someone in your network who isn’t working in your field, the truth is, they can end up making a bigger impact than you’d think. The outsider is someone who may not exactly know the specifics of your field, but that kind of third-party perspective may be just what you need in order to understand how others view what you are doing. Not only that, but having an outsider in your network can also help you become familiar with a whole new field, giving you the opportunity to learn more and gain a broader perspective.

On Thursday, we’ll continue our discussion by giving you the rest of our list of essential people you need to have in your network. In the meantime, let us know your thoughts by connecting with us on Facebook or Twitter!

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Why Networking Matters for Your Career (Part II)


In part one of our post on networking, we talked a little bit about the big impact networking can make on your career.

As we mentioned, networking has a lot of big perks, from bringing opportunities to you and helping you make opportunities of your own, to helping you gain knowledge and a broader perspective that will help shape who you are, professionally and otherwise.

But knowing the “why” doesn’t mean you’re guaranteed to know how to network successfully, which is why we are going to help you by breaking it all down.

Here are some of our tips for good networking:

  • Think small. It’s not always knowing a lot of people that will necessarily help you when networking. Rather, focus on knowing the right people who will help go in the direction you’d like. Doing so will not only help you maintain your goal, but also ensure that you maintain the friendships that matter to you the most, which definitely isn’t the case when you have so many people you can hardly keep up with them all.
  • Keep in touch. That brings us to our next point: try your best to keep in touch. Nothing is worse than having to ask someone you barely talk with to help with a big favor. We’re not saying you need to be in touch with the person everyday, but the more often you get together, the better. Plus, if it is someone you really have a lot in common with who is willing to go that extra mile for you, then we think networking and maintaining that friendship is a definite win-win.
  • Return the favor. If someone is willing to put in the time and effort to help you out, then they shouldn’t expect any less from you. Always try your best to return the favor. Whether it is something small like a reference or some big opportunity, simply offering that kind of the gesture is the best way to let them know that you are really grateful for all that they do for you.
  • Be authentic. And finally, you need to be authentic throughout this whole process. Never look at someone as simply a bridge to a new job. Not only is it wrong, but if they ever found out, it could potentially ruin a great friendship and perhaps others that you’ve created. Remember, you are dealing with another person, and you certainly wouldn’t want to feel used either, so do your best to refrain from falling into that kind of trap.

Have anything to add to our list? Let us know by connecting with us on Facebook or Twitter!

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Why Networking Matters for Your Career (Part I)

tangled web

Take a look around for some career advice and you are bound to run across someone expounding on the virtues of networking.

With social media and its impact on almost everything, the ability to network has become even more efficient, given the instantaneous nature of social media and the ability to access it almost anywhere. To many, this means that there is no excuse not to network for those looking to expand their careers, or even start them.

Hype aside, it’s no joke: networking really does matter for your career.

To get you better acquainted with why networking matters for your career, here are a few of the essentials you need to know. Take a look below:

  • Networking gives you more opportunities. At one point or another, you’ve probably thought to yourself “I know someone who would be great for this (job or position).” Well, with a great network and the right qualifications, chances are you have others thinking the same about you. Having an extended network of people who know you and what you are good at really well and what can help give you more opportunities necessary to expand your career. The best part about all of this is that networking helps jobs find you–a definite win-win in our book.
  • Networking gives you an in. As well as helping jobs find you, networking can help you figure out the best ways to land the job you’ve been coveting. Whether that means knowing someone in company who can put in a good word for you with the hiring manger or asking someone who knows the nitty gritty of the trade you are looking to enter, networking can be a great way to give you insider knowledge as to what you need to do to make you stand out amongst your competitors and other candidates.
  • Networking helps build up your knowledge and broaden your perspective. Finally, networking is a great way to help you learn more and more about things outside of your expertise. When you meet others from various fields, you have a great opportunity to converse with them about their field of expertise. And, having that kind of exposure available to you is a great way to gain knowledge and broaden your perspective, giving you an edge over others who aren’t able to look outside of their profession.

On Thursday, we’ll break down the importance of networking even further. In the meantime, let us know if you have any thoughts by connecting with us on Facebook or Twitter!

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